Picsart lets you 'hire' AI assistants via WhatsApp
Picsart launched AI agents for Shopify, image resizing, and style transfers — controlled through WhatsApp or Telegram. Free tier available.
Picsart — the design platform used by 130 million people — just launched something unusual: an AI agent marketplace where creators can "hire" AI assistants to handle repetitive creative work. The twist? You control these AI workers through WhatsApp and Telegram, not a complicated dashboard.
Four AI Assistants You Can Hire Today
The marketplace launches with four specialized agents, each built for a different creative task. Picsart says it will add new agents weekly.
Flair — connects to your Shopify store, analyzes your product photos against market trends, and suggests improvements. Think of it as a visual merchandising consultant that works 24/7. Future updates will include automatic A/B testing and underperforming product detection.
Resize Pro — resizes images and videos for every social platform's dimensions. Instead of awkwardly cropping, it uses AI to extend the image naturally so it looks intentionally composed for each format.
Remix — applies visual styles like "vintage film," "cyberpunk," or "watercolor" across your entire image library in bulk. One command transforms hundreds of photos.
Swap — changes photo backgrounds in bulk. Upload a folder of product shots, tell it the new background, and it processes everything.
Chat With Your AI Agent on WhatsApp
Instead of learning yet another app or dashboard, Picsart's agents live where you already are — WhatsApp and Telegram. Send a message like "resize all my Instagram posts for TikTok" and the agent handles it asynchronously. The Flair agent is especially useful this way: it monitors your Shopify store in the background and messages you when it spots opportunities.
Picsart CEO Hovhannes Avoyan explained the philosophy: "Creators have been stuck as the operator of every workflow — the one doing, not deciding. Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes."
Safety Guardrails: You Stay in Control
One of the smartest features is autonomy levels. You can set each agent to:
- Full approval mode — the agent proposes changes and waits for your OK before doing anything
- Semi-autonomous — routine tasks happen automatically, big changes need your sign-off
- Full auto — the agent acts on its own within defined boundaries
This addresses a real concern: nobody wants an AI agent making unauthorized changes to their Shopify store or social media content. The system also includes protection against prompt injection attacks (where someone might try to trick your AI agent into doing something unintended).
Who This Is For — and What It Costs
Shopify store owners will love Flair. Instead of hiring a photographer or spending hours editing product photos, you get an AI assistant that analyzes what's working and what isn't — then fixes it.
Social media managers juggling multiple platforms will appreciate Resize Pro and Remix. Creating platform-specific content from a single source is exactly the kind of repetitive work AI should handle.
Freelance designers doing bulk work for clients can use Swap and Remix to process entire photo libraries in minutes instead of hours.
Pricing:
- Free tier: Limited weekly AI credits to try the agents
- Premium: Starting at $10/month (billed annually) for full agent access
Access is currently via waitlist at picsart.com/agents.
The Bigger Picture: AI Agents Are Going Mainstream
Picsart isn't the first to offer AI agents, but it might be the first to make them feel approachable for non-technical creators. By using WhatsApp and Telegram as the interface — instead of requiring code or complex setups — they've lowered the barrier dramatically. With 130 million users (mostly Gen Z), this could be how an entire generation first experiences AI agents at work.
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