Two brothers just raised $375M to protect you from AI scams

AI is making scam calls, phishing emails, and identity theft smarter than ever. Two brothers from Massachusetts just raised $375 million to fight back — and DuckDuckGo, the privacy-first search engine, is one of their investors.

Cloaked, founded by Arjun and Abhijay Bhatnagar in 2020, gives you a simple superpower: every time you sign up for a website, Cloaked generates a fake email, phone number, and password on your behalf. The real you stays hidden. If that service gets hacked or sells your data, the damage stops at the fake identity — not your real one.

An AI that answers scam calls so you don't have to

The most impressive feature is Call Guard — an AI-powered system that picks up unknown calls for you, talks to the caller, and figures out whether they're legitimate or a scammer. Think of it as a personal AI receptionist that filters out the junk before it reaches your phone.

The numbers are staggering:

In 2026, Cloaked plans to extend this AI screening to text messages, emails, and web browsing — essentially building an AI shield around your entire digital life.

Why DuckDuckGo and the NFL Players Association invested

The $375 million Series B round was led by General Catalyst and Liberty City Ventures, with backing from Lux Capital, Human Capital, LG Technology Ventures, Assurant Ventures, the NFL Players Association, and DuckDuckGo. Total funding now exceeds $400 million.

The investor list tells a story: DuckDuckGo is the poster child for consumer privacy. The NFL Players Association represents high-profile individuals whose personal data is constantly targeted. Both see Cloaked as the next layer of digital self-defense.

From a personal experiment to 350,000 paying customers

The origin story is personal. Arjun Bhatnagar built a personal AI system that connected his smartwatch, healthcare records, financial data, and communications. When the system had unauthorized interactions — essentially, his own AI started behaving unpredictably — the brothers realized how dangerous unprotected personal data could be in an AI-powered world.

That realization became Cloaked. The company grew 10x last year, now has over 350,000 paying customers, and employs nearly 70 people. The platform operates across phones, browsers, and desktops, handling everything from masked email and phone aliases to VPN protection, dark web monitoring, and virtual payment cards (so merchants never see your real credit card either).

What this costs — and who should try it

If you're a freelancer signing up for dozens of services, Cloaked stops each one from becoming a future data breach. If you're a parent, the family plan protects your kids' digital identities before they're old enough to know they need protection. If you run a small team, Cloaked is launching an enterprise product that gives employees the same protections plus a dashboard for your IT lead to track risk levels across the organization.

The bigger picture: AI creates the problem, AI fights it

AI-powered scam calls now sound indistinguishable from real humans. Deepfake voices can mimic your family members. Phishing emails are grammatically perfect. The old advice — "just don't click suspicious links" — doesn't work when AI makes everything look legitimate.

Cloaked's bet is that the only way to fight AI-powered attacks is with AI-powered defense. The company is testing an AI agent that can automatically change your passwords on compromised accounts, monitor your data exposure across the web, and negotiate privacy settings on your behalf.

With $375 million in fresh funding, these two brothers now have more resources than most cybersecurity companies. Whether they become the "DuckDuckGo of identity protection" depends on how fast AI scams escalate — and right now, that's looking like a sure thing.

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